I’ve talked in previous posts about how to choose the best colors for you (here, here and here); the impact of wearing your best colors is powerful. Color has the ability to influence your mood, energy level, state of mind and productivity. While the cut, style, and fit of your clothes is important, the first thing most people are going to notice is the color. It impacts others’ perceptions of you, whether or not they – and you – realize it.
In addition to helping you look and feel your best, there are also psychological meanings of colors that influence us, both consciously and unconsciously. Our interpretations of colors are usually influenced by our culture; for instance, Red in western culture connotes passion, power, and energy, while in eastern cultures it represents joy, luck, and celebration (it is frequently the color worn by brides).
I specifically remember a situation years ago in which I was presenting a project proposal to a potential client along with my (male) business partner. I chose a pale pink suit because I loved the color and honestly, I think it may have been the only thing I had that was clean! My presentation was flat and we didn’t get that business; when we debriefed later, my biz partner asked me why I had chosen that pink suit. I was surprised at his question, as I hadn’t given it much thought. But I began to realize that the pale pink didn’t communicate the credibility and authority I wanted to convey; instead, I appeared “soft and feminine” – great for a Valentine’s dinner out but not for establishing competence. Big learning happened that day…
My suggestion for choosing the colors you wear involves three steps:
- get clear about what colors look best on you with your hair, skin, and eye colors (see the links above for additional insight into how)
- pay attention to how each of your colors makes you feel, and whether or not it is appealing to you
- be aware of the cultural connotations associated with the colors you choose; for important events, you may want to make your selection with this in mind. (BUT remember to choose YOUR best versions of those colors; for instance, if red communicates the message you want to send, make sure you choose a blue-red if you’re cool, or an orangey-red if you’re warm.)
Here’s a gift that will offer you some insight into Meaning of Colors in our western culture. Let me know your experience with color!
