One of my favorite concepts is something called Enclothed Cognition.
Researchers at Northwestern University conducted studies that were published in several scientific journals in 2012 regarding the impact that clothing has on our psychology. Multiple groups of people participated in an assessment that measured their performance on attention-related tasks. Some of the groups completed the assessment wearing the clothes they came in, while others wore white lab coats that they were told were doctors’ coats. The results? The groups wearing the lab coats consistently performed 20 to 25% better than the groups who completed it in their street clothes.
Why did that happen? What they discovered was that, when wearing the lab coats, participants would identify with the attributes they ascribe to doctors: intelligent, thoughtful, careful, attentive to details, etc., and they assumed those attributes as if they were that doctor, just because they were wearing that coat.
In the next set of experiments, scientists had all of the groups wear white lab coats, but some of them were told they were doctors’ coats while other groups were told they were artists’ smocks. Guess what happened? The doctors’ coats groups continued to perform 20 to 25% higher on selective attention. But the groups who were told they were wearing artists’ smocks scored consistently higher on creativity.
Why should you care about this? Because the meaning you ascribe to what you wear influences your psychology, your performance, and generally how you show up in your life. In my Reveal Your Brilliance Process, we focus carefully on your unique brilliance, defining the energy and the attributes that are your gifts and uniqueness, your Brilliant Best. Then, we make sure that the clothing you choose to wear is in alignment with your perception of your brilliance, so that every time you get dressed, you are putting on your most brilliant self.
It’s an easy way to show up in your authentic, aligned power EVERY. SINGLE. DAY.
Want to know how this could work for you? Let’s chat! Schedule a short discovery call by CLICKING HERE.
